The work plan describes the program or project, how it was developed and what you intended to achieve.

TECHNICAL SPECIFICATIONS FOR ENTRIES

• Entries must be contained in a binder or folder with a ring diameter of 1 inch or less (Do not measure the spine; measure the ring size.)
• Page size: Pages inside the binder should be 8.5 by 11 inches.
• If a single piece of your work sample—such as a videotape, book or 3-D item—is critical to your entry and exceeds the dimensions, you may package the one item along with your work sample. If a piece of your entry is too large to mail, submit a photo instead.
• Use tabs to label the sections of your entry (i.e. entry forms, work plan, work sample).
• Work plans must not exceed four (4) single-spaced pages.
• Do not put your work plan in plastic sleeves.
• Number all pages.
• Avoid paper clips and rubber bands and plastic sleeves but you may useresealable plastic pouches for DVDs, CDs, etc.
• The minimum font size is 10-point (no handwritten entries).
• Use the font type ARIAL.
• Use single column (paragraph) format, with margins of at least half an inch (1.3 centimeters) on all sides.
• Once you complete your entry, label the binder or folder with the name of your entry, label your CD or USB drive with your work plan, pack it carefully and submit it to the IABC Philippines Secretariat.

HOW TO LABEL YOUR WORK PLAN

Start the work plan by listing at the top of page 1, the information stated below. This needs to be included in the work plan, not on a separate page. Make sure the entrant’s name here and on the entry form are the same.

1. Division and category
2. Title of entry
3. Entrant’s name – Only one (1) name, the main proponent
4. Entrant’s school
5. Time period of project (inclusive dates the project took place)
6. Brief description – ONLY 3 SENTENCES which may be used as the entry’s official description for Award write-ups

THE WORK PLAN

Complete your work plan by providing the following information, using the headings provided:

1. Need/Opportunity. Provide an overview of the project. What need or opportunity did your solution address?
2. Stakeholder Analysis (formerly called Intended Audience). Identify your primary audience and other audiences. Who will read your article, look at your web site, buy your product, etc.? Describe the key characteristics (needs, preferences, demographics, etc.) that were taken into account in developing your solution. Include relevant audience research that led you to the solution.
3. Goals and Objectives. What were your goals? Goals generally describe what you want to establish in a broad sense. What were your objectives? Objectives should be specific, measurable, attainable, relevant and time-framed (SMART). What outcome did you target? How did your objectives address the need or opportunity?
4. Solution Overview. Summarize the solution and the logic that supported it. Tell us why you did what you did. Describe how your solution demonstrated insight and imagination. What were the most critical messages or themes to convey? State your key messages or theme.
5. Implementation and challenges. State your role in the project and your level of involvement and responsibility. Did you partner or collaborate with other groups or subject experts? Did you consult your target audience or need to have approval for your project? What budget, timetable and resources did the project use? Discuss your budget, resources and time frames, and show how each was used efficiently.
What challenges did you encounter and how did you overcome these?
6. Measurement and Evaluation. In what way did you achieve your objectives? How did your solution affect the need or opportunity? Demonstrate the effectiveness of your solution by showing increases in sales, traffic to a web site, participation in an event or other quantifiable outcomes.

Important note: If your plan was not implemented (such as a classroom research project), you may state what you would have done or expected, but please make sure to explain how you arrived at these conclusions.