Axe End of the World Survival Kit of Stratworks receives Quill Awards

axe

 

Name of Company: STRATWORKS

Entry Title:  Axe End of the World Survival Kit

Category: Category 7 (Marketing Communication)

Award Won: Award of Merit

Brief Description:

           Axe Philippines introduced its latest fragrance through a tongue in cheek campaign that capitalized on the end of the world prophecy, and engaged media through an innovative DM Kit that carried the Axe brand DNA and brought to life the urgency of the campaign message.

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